Rock Solid Guides specializes in rock, ice, and alpine climbing guiding as well as running clinics and teaching courses. They also have a sister company, Rock Solid Vertical Access which specializes in Mountain Safety and Rope Access. They reached out to me looking for a re-brand as their previous logo was feeling dated and in need of a face lift. We landed on a logo that would use lines and shapes from an industrial setting, while still maintaining a mountain vibe. Rock Solid was able to keep their brand feeling confident, strong and trustworthy.